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Social media motion design for maximum engagement

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Platform

Social Media

Optimized for Instagram, TikTok, and other social platforms to maximize engagement and reach.

Published

July 18, 2023

Created as part of a strategic social media campaign to boost brand visibility and engagement.

Performance

3x average watch time

Designed to capture attention quickly and deliver the message effectively in just seconds.

Project Overview

Trendy motion design that leverages current social media aesthetics to connect with younger audiences and boost brand relevance.

This project was designed with social media algorithms in mind, using techniques that increase watch time, engagement, and shareability while maintaining brand consistency and message clarity.

Key Features

  • Attention-grabbing first 3 seconds
  • Optimized for sound-off viewing
  • Mobile-first aspect ratio
  • Clear call-to-action

The Approach

This social media animation was created with a focus on capturing attention in the first few seconds. We used bright colors, dynamic movement, and strategic pacing to ensure viewers stop scrolling.

The design incorporates current social media trends while maintaining brand identity, creating content that feels both fresh and authentic to the brand voice.

The Impact

This animation significantly outperformed static content, driving higher engagement rates and increasing brand recall among the target audience.

The project demonstrates how strategic motion design can transform social media presence, turning casual scrollers into engaged followers and potential customers.

Tools & Technologies

Adobe After Effects
🖌️Adobe Illustrator
🎬Adobe Premiere Pro
🔄Lottie
📐Cinema 4D