The Spark That Started It All A Digital Revolution in Pakistan
The Spark That Started It All – A Digital Revolution in Pakistan
I remember the exact moment in 2020 when I first stumbled upon those viral reels. You know, the ones where people talked about making thousands of dollars selling digital products online? They made it look so easy—selling art, templates, courses, even just simple PDFs. Etsy, eBay, Gumroad—these platforms were blowing up, and the Western world was making serious money. I was already working as a designer, freelancing here and there, but something about this concept just stuck with me. It wasn't just about making money; it was about owning your work, about artists finally getting the recognition (and financial success) they deserved.
I had to try it out. I spent weeks, maybe months, testing every platform I could find. Setting up shop, uploading my work, optimizing my listings. But no matter how hard I tried, it just didn't work out. Payment issues. Platform restrictions. Lack of local demand. It was like these platforms weren't built for us—Pakistani creators. And maybe they weren't.
Fast forward to the end of 2023. I shared my frustrations with a colleague, venting about how hard it was to find a space where Pakistani digital creators could sell their work. And she laughed. Not in a mean way, but in that resigned, matter-of-fact way.
"Pakistan main kahan hota yeh sab? Yahan toh log crack versions use karte hain."
That line stuck with me. It pissed me off, but more than that it sparked something in me.
Erma Moin, Founder of CROP
Captured during the inaugural CROP presentation
The Birth of CROP
That was the moment CROP was born.
I sat down and started thinking: What if there was a platform just for us? A place where Pakistani digital creators designers, photographers, video editors, animators, writers could actually sell their work without the endless roadblocks. A platform that could empower our creative economy. I needed a name that captured this vision, something straightforward but powerful. Creative Resources of Pakistan. CROP.
I'm a student founder I don't have all the answers. I don't know exactly where this will go. But I do know one thing: in the coming years, Pakistani digital creators are going to thrive. Because CROP is here to shape the future.
The brilliant minds behind CROP's vision
Our diverse team of passionate creators and innovators working to revolutionize Pakistan's digital economy
The Market Gap
The global digital creator economy is valued at $250 billion and is expected to grow to $500 billion by 2027. Yet, Pakistan a country brimming with creative talent has barely scratched the surface.
- Freelancers struggle with unreliable payment gateways.
- Digital creators have no dedicated platform tailored to their needs.
- Local buyers don't always trust digital transactions, and global platforms don't cater to our market.
We are building Pakistan's first-ever dedicated digital creator marketplace.
What We're Exactly Building
CROP is not just a website; it's a movement.
A marketplace where freelancers, content creators, and even employed professionals can sell their digital assets and services without barriers. Vast categories from graphic design, music, video editing, animation, templates, digital guides, courses, you name it. Features that ensure seamless transactions with local and international payments. A community-driven space where creators don't just sell but also learn, network, and grow.
"We have vast categories and future features already planned. This is going to be a BIG marketplace for all kinds of digital creators. Whether you're a freelancer, a content creator, or even employed, CROP will give you the tools to succeed."
— Erma (Founder of CROP)
We're launching soon, and this is only the beginning.
Pre-launch Workshop Session
Engaging with creators to understand their needs and challenges
Registration Day
Overwhelming response from creators eager to join the movement
Our talented winners receiving their certificates at the first-ever Creatathon
Creatathon 2025 – The First Step Toward Change
The first-ever Creatathon at NIC Karachi was a celebration of creativity, innovation, and community. It was more than an event; it was the first step in making this vision a reality.
Organizing the first-ever Creatathon was no small feat. As Erma shared in her LinkedIn post, being a founder is like raising a baby every detail, from buying event supplies to negotiating with vendors, falls on your shoulders. It's a labor of love, and Erma poured her heart into making this event a success.
Join the Movement
Follow CROP on social media and be part of this creative revolution: